The right Keyword for your search marketing

The first step in optimising a website is to do a keyword analysis to find good words to market. When choosing keywords for their search marketing on Google, one should choose words that are relevant to the content of the page and which people actually search for. If you have a Google Account, you can use Google's own Keyword Tool "Keyword Planner," using this tool, you can get statistics on how many people are looking for a word on Google. 

You can also use Google search help, when you start writing something in the search box, you may have noticed that Google is making suggestions as you write? The suggestions Google gives you are keywords or search phrases that are sought after and are popular search phrases.

Which search terms are most searched for in your industry and what search phrases are most likely to provide the most business? Find out by letting us do a free keyword proposition!

Read more about Keyword Analysis here>>

Search marketing that provides the right type of visitor

A lot of visitors to your website.

It's important not to starve blind to the keyword volume and invest in broad-based keywords just because that word has several thousand searches per month. If you work as a Dentist in Melbourne and choose that search marketing is on the word "Dentist", you will certainly be sure, if you are one of those words, get a lot of traffic to your website. 

It's not really the amount of traffic to the website that most people are looking for but rather the right traffic and traffic that can lead to new customers. The likelihood that anyone looking for the word "dentist" is looking for a local dentist in Melbourne is quite small. More likely, the person wants to find information about Dentist or know what the abbreviation means, in fact, it may be that you are looking for a dentist job in a city on the other side of Australia.

The right keywords give the right visitor.

What is the right keyword to search market for a Dentist who works locally in Melbourne? Yes, we are getting better and more skilled at formulating and searching on Google. We often look for the right detail so that we do not have to click through multiple pages before we find what we are looking for.

 Due to this, the words "Dentist in Melbourne" or "Dentist Melbourne" would be significantly better search phrases to market than just the word "Dentists". A person who searched for this knows exactly what he is looking for and getting this kind of traffic on the website gives the right traffic and right visitor.

So, it's important not to market too broad searches, and not search phrases and keywords too tight.

Common questions

What is a good search term?

If you sell eg jewelry in the e-shop, it's easy to think that if you look at the word "jewelry" you will sell more in your e-shop. If you look at the word jewelry, you are likely to get a lot of visitors to your side, but maybe not so many shops. 

Why? Well, if you are looking for a silver bracelet, you will probably not go out to Google and write "jewelry", you know that you will find many uninteresting pages selling more than just silver bracelets. We have become good at searching and therefore we may write "silver bracelet" or "silver bracelet Pandora" if we know which brand we are looking for. Remember to get buyers to your website and that search marketing is website on keywords that are more specific.

What does longtail optimization mean?

Talking about Long tail and search marketing means trying to write a good content trying to get in words that someone might want to search for, but which is a little too long to "point optimise" against.

If your main word is eg "Heat pumps" and you have a website with a long and well-written text around this. Then you will be seen on many other keywords than just the word you are betting on, you have a long tail for your main keyword. You can, for example, become visible to words such as "cheap heat pump to villa" or "heat pump IVT greenline 920" etc.