Living in a digital world is clear and more digital, it will continue to become. You are after all sitting in this now and reading this article - which is digital. Your potential customers are also not an exception.
Today, companies sell to customers who are more discerning and information-threatening than ever before. All of these have a huge range of services and products that they can only choose and wreck between.
The possibilities for you in this are of course great, while making it harder to arrive. In order for you and your company to be chosen, it is very important to reach and catch customers at an early stage of their purchase price.
"IF YOU'RE NOT ON GOOGLE, YOU'RE NOT THERE" HAVE YOU PROBABLY HEARD BEFORE.
There is a lot of truth in the expression and in this your website is one of your most important customer channels. About 50 million searches are made on Google a day - only in Australia. Whatever is sought, today's consumers have become accustomed to accessing relevant information in just a moment.
But what's actually a bargain? Why is it good to keep an eye on?
You should know about your potential customers' purchase price.
There are many who see the purchase price as the journey the potential customers make from looking up for a particular need or problem, until they make a purchase.
However, need, and should, the trip does not end there. Because it is equally important to care for the current customers. According to surveys, 80% of respondents believe that it is equally important to be able to share good and relevant content even after they have completed their purchase.
A study conducted by Accenture indicates that 94% of today's buyer starts with a search on Google. At the same time, 87% state that Google is the primary search portal when looking for information. If your website is not available then your brand is also from consumer awareness.
By being aware of how your potential customers' purchase price looks, you can create content that appeals to them, regardless of which part of the trip they are. Someone may have just discovered a need, while someone else is a little further ahead of their shopping trip and is interested in comparing different offers and suppliers. The two different customers are in need of different types of knowledge and content. It also means that you have two different possibilities to capture a potential customer and with the right content convert it to a paying customer. If you have high rankings on Google, probably more doors will open for more nice business.
WHY IT'S IMPORTANT TO RANK HIGH ON GOOGLE
There are no doubts about the fact that there are many searches on a daily basis. Today, most businesses are digital, where everyone wants to get more customers. Then you need to pay attention to the purchase price and capture the potential customers at the right time.
The importance of relevant content and search engine optimization (SEO) is widely discussed. But to rank high on Google, there are a number of factors that play a major role. Below we have listed 10 things that are important to take into account 2018.
10 FACTORS TO CONSIDER WHO ARE FLIRTING WITH GOOGLE
- First and foremost: Think of the visitors and their experience on the site. Today, the entire user experience plays a major role.
- Relevant and structured content that engages readers and lets them read more and stay on your website anymore. The time spent by visitors on your website (Time On Page) weighs heavily. Content that you can incorporate on the website for few visitors to stay longer can be blog posts, guides, pictures / videos, bulleted lists, linking to other parts of the site, etc.
- Keyword optimized content next to the keywords your potential customers may be looking for and what you want to be seen on. The fact that the keywords will get a big focus is of course an advantage, but the best is the best. A good rule of thumb is that the keywords should account for about 2-2.5% of the total content.
- The length of the texts is good to think about. The purpose of the texts is to answer the questions that visitors may have when they come across on your site, so do not waste anything at random with inadequate texts. With relevant texts that are longer, you are attracting Google.
- Responsive design that fits all devices. More and more people use the mobile phone when surfing, so it's important to have a website that adapts to device and screen size.
- Good structure is important! That is, a good title, headings and body text that all contain the keyword or keywords in question. This also includes optimization of meta descriptions and titles, which is the first to be met by searching for Google search results. Because it's the first impression of your website that tells you what the site is about, these love also needs to increase your chances that a visitor clicks on your website.
- Linking your content to other authoritarian websites.
- AdWords is a great tool to help you see online and high up in Google search results. By developing effective ads and combining them with good content on your website, the likelihood of your ads getting higher quality results is likely to lead to significant clicks on your website.
- Avoid copied content! It does not like Google, so advantageous is that you always write your own qualitative texts.
- Being able to use different technical tools is beneficial. There is definitely a lot you can do on your own, but without some HTML knowledge (website code language) it's easy to be limited.
CONCLUSION: SEO IS A WHOLE STEP AND GETS REALLY SUCCESSFUL WHEN IT INCLUDES DIFFERENT TYPES OF CONTENT THAT COMPLEMENT EACH OTHER AND CREATE VALUE FOR VISITORS!
Importantly, SEO is a long-term work. Doing this carefully from the start and achieving good results can be very beneficial for a long time. Instead of an investment in the form of an advertising cost, the investment for SEO work instead of spending time and energy on building a really good site with good content. Advantageously, completing a well-designed website with AdWords campaigns for even better positions and results.
In short, Google highlights websites that have high authority high up among search results for a particular keyword or search phrase. It is up to you to create a website with high authority and ranking.
