Links to your website

A few years ago, one could go to the top of Google by posting some meta keywords on their website. Invite friends to add a link with the keyword you would like to appear on from their blogs. Today, Google has become better and search engine optimisation more difficult.

External links to your website are still the single most important ranking factor to make good placements on Google. By obtaining links from other pages, we tell Google that our site has a good content and is worth a better placement so that more people can discover the page. You can say a little simplicity that any link that someone adds to your website gives a tip or voice on your website.

What is a good backlink?

If we continue with the resemblance that someone who links to your website tips and vote on your website. When Google finds the link to your website, they try to assess the strength of the link by asking. Does the link have relevance? 

Does it come from a trusted Google site? Does the other text on the link page have relevance? All of this affects the link's power and ability to affect your pages' position with Google.

Thus, it is not only necessary to get external links to your website, but they should also be the right type of links that give power and relevance to your website. For a search engine optimizer, this work is the most time consuming and most advanced part of optimization work.

Example of a good link to your website.

• A link that comes from a page that is relevant to the content on your website.

• A link from a page that, in turn, has relevant and strong links relevant to the content on your website.

• A link that comes from a page that has a high level of trust with Google.

• A link that links with the correct anchor text.

Get natural links

In order to be successful with your link building, you must always keep in mind that it is as natural as possible. Get links at the rate corresponding to your page's content, size, and previous link profile, and work with variation in links. It is for example Not so natural that you get 50 or even 10 links in one day to your website. Is your website avtonbladet.se so it's very natural but you have a more common website and it looks strange to Google. This may result in no power at all or even punished by Google for your attempt to manipulate the results.

A natural link is a link from a page that is relevant to your website's content, giving it the most strength. Therefore, you should ask all your friends to link to your page from their blogs if they are not relevant to your site's content.

Once you have obtained links at the right pace and from the right pages, it is important that you think about the variation in your link image. Have you put together 10 links where the anchor text is the keyword you want to look at, so it looks very strange when Google looks at your link image. Mass links where all links with the keyword "jewelry" to your jewelry page are not natural, therefore vary your anchor texts.

Also, vary between different link types, there is no page that only has links from forums or just links from blogs. You need a good mix of different link types to succeed. A link to your website may also be labeled "Follow" or "Nofollow" to tell Google whether to follow the link or not. Our view is that a page with just "follow links" looks unnatural and therefore we think you should have a mix here too but that the puppet of your links has "follow"

Reading strategy and offpage optimisation is an advanced topic, and many in the optimisation industry have different views on how to work with this. We believe in working with this in as natural, controlled and long-term ways as possible. Contact us if you want to know more about how to get good links to your website.